What is the difference between Branding and marketing?

BRANDING:

1. Branding is Macro

2. Branding is long term

3. Remains consistent

4. Creates relationships

5. Branding builds loyalty

6. Important for brand reputation

MARKETING:

1. Marketing is Micro

2. Marketing is short term

3. Constantly Evolving

4. Creates need

5. Marketing generates response

6. Important for creating sales

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